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What began in 1976, as a one-man operation in a one-bedroom apartment, has grown into a company at the forefront of the direct marketing industry.
The Iris Group was started when Steve Hoffman discovered a niche in the real estate industry - providing high quality photography of properties on the market. Steve soon moved on to developing brochures for his clients, and within six months of starting his brochure venture, moved his growing business from his apartment into a 1,200 square foot building in San Diego.
In 1992, Jim Toya-Brown came on board to help Steve take the company in a new direction. Jim's unique creativity and sense of style proved to balance Steve, creating a dynamic team that helped transform the economic downturn of 1993 into a breakthrough opportunity.
While numerous businesses struggled to keep afloat in a recessed economy, Jim and Steve launched a line of postcard products that offered small runs of high quality cards at an affordable price. The success of this niche product led to a repositioning of the company and a new name - Modern Postcard.
What initially began as a printing business evolved first into a full-service direct mail provider, and eventually into the direct marketing services provider that we are today. Through the years, Modern Postcard has helped over 250,000 clients grow their businesses, making us the industry leader in direct marketing solutions for business, both large and small.